From Fandom to Fame- How People Built Business Out of Fandoms


What is a fandom?

According to the English Oxford Living Dictionary, a fandom is “the fans of a particular person, team, fictional series, etc. regarded collectively as a community or subculture.” These groups, usually connected through social platforms like Twitter, Instagram and Tumblr, will rally around one another and support each other unconditionally, like a large internet family. Fandoms can be for everything from music to books, tv shows to movies.

Many people are involved in fandoms, especially Millennials and GenZers. Some of the biggest fandoms are the Potterheads (Harry Potter), Superwholock (Supernatural, Doctor Who and Sherlock), and the Beyhive (Beyoncé).

Fandoms can be casual, or they can be scary. One of the most notorious scary fandoms is the Directioners. The One Direction fandom actually hacked into old records and found the band members’ blood types, then proceeded to share them on Twitter. Terrifying, right? They also leaked things like their dick sizes, ultrasounds and phone numbers.

Do not freight, most fandoms aren’t that scary, and don’t go that extreme. Most share theories, fanfctions (stories written about the fandom), ideas and edits.

People who have made Fandoms into their businesses

E.L. James:

Yes, you read that right. The 50 Shades of Grey author actually built her entire book empire off of a fandom. Before it was picked up by a publisher, 50 Shades was actually a Twilight fanfiction. Surprise! Bet you didn’t know that! She went on to have a best selling series and movie franchise!

Anna Todd:

Similarly to E.L. James, Anna’s empire started with After, a Harry Styles fanfiction on Wattpad. Ever wonder why Hardin Scott sounded so familiar? Harry Styles. She went on to write 4 more books and the first book has been adapted into a film, which is being released April 12th. Watch the Trailer below.

Evanna Lynch:

Ah, Luna Lovegood. Before she got the role of Luna, Evanna was a fan of the series. After Order of the Phoenix was released, she was hospitalized for an eating disorder, and her family got into contact with the publisher, getting her a signed copy of the book. She went on to talk to JK Rowling before being cast as Lovegood.

Frank Gioia (CrankThatFrank):

Frank, also known as CrankThatFrank, grew his youtube channel of the same name to over 680,000 subscribers by creating videos about his love for pop punk, namely My Chemical Romance, Fall Out Boy and Panic! At the Disco.

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Small Creator Shoutout

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Hello everyone 👋🏼 I’m Sabrina ☺️ the face and content creator for everythingdisney.55 I love all things Disney as you all do. This special space was created to share my adventures. I’ve got an adventurous soul and love for seeing, tasting and experiencing new things. I’m a fur mom to two precious little girls, Emma and Lily 🐶🐶 who you can catch on my stories. They’re my world ❤️. I’ve met so many awesome people who I now call friends through this wonderful community. I’ve met many of you as well who brighten my day with your kind words and warm hearts. I work full time. I juggle this which at times can also be a full time job. Creating, editing, blogging, reading and responding all takes time. We Instagramers do work hard to bring you daily content and information. It’s all done out of love and a passion for Disney first and foremost and for our craft. It’s been two years since I started my account and it has been so much fun! Lately however I’ve been feeling a little out of balance. I need to pump the brakes a bit for me 😊. I’m changing my Instagram handle to just my name. I’ll still be sharing my adventures but changing up a few things. What does that look like? Im not really sure we’ll find out together. I’m not here for follows or likes. We can get caught up in numbers for sure. But always remember do what makes you happy. I’ve been wanting to change my handle for a while now but the fear of am I doing the right thing sometimes holds us back. We all have some fears and insecurities but you have to push through them. If it feels right then follow your heart and gut. Ignore the negative talk in your head and do it afraid. We learn by trial and error until we’ve got the hang of things. My hope is still when you come here a little magic and spark of joy is shared. Thank you so much for all the love and support over the years!!! Sabrina Lizette 💛 PC 📸 my awesome amazing gal pal @thecaliforniadisney 😘

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From Fandom to Fame

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