We All Struggle With Something- An Honest Talk
Today’s post is an important one! Ready?
Everyone struggles with trying to be that perfect person and have that perfect business, but the truth is simple. Hannah Montana sang it best: nobody’s perfect.
Like many small businesses, our team members (of that there are two and ½) wear multiple hats. I can’t count all of the hats I wear on my appendages, but what I can tell you is that I wear so many and some of them I’m not any good at.
Let that sink in. I’m a business owner telling you that I’m not good at something. You don’t hear that often, and that’s because of the fact that every business owner, entrepreneur, freelancer, and creative wants you to think that they’re perfect, but they’re probably not. Truth is, we all suck at something.
I suck at email marketing. There, I said it. I’m the absolute worst at it. I can help you grow an amazing community on Instagram and Facebook but when it comes to email, I’m tech illiterate. If you have checked your email recently (like within the last week), you probably saw an influx of emails from me as I was trying to find an email marketing software that was easy enough to run yet had all of the advanced features I need. I’m currently trialing ConvertKit because some of my business friends suggested it, but I’m still not sure about it. My email blasts are poorly written- I know and I apologize- and I’m almost always plugging joining my list -like I’m about to do right here to plug our DIY Squarespace Template Giveaway- and guess what? My email list is still tiiinnnyyy.
What’s my downfall is another person’s strength. I know there are a bunch of amazing creatives that can rock their email marketing but are lacking in other things that I’m amazing at, like brand design.
Now there are those creatives who seem to be all-in-ones who can do everything and are flawless but believe me, they aren’t. They’re one of two types of creatives:
1. The one who has business coaches, thousands of dollars invested in learning the skills they’re not good at and have a tribe to help them work through them.
2. The one who outsources the things they’re not that good at by hiring virtual assistants or a specialist in the area that they’re struggling with so that they have more time to focus on what they’re good at.
I know many amazing creatives who fall into both categories and they’re absolutely rocking their businesses! But, I also know creatives who struggle daily with things that they could outsource that they don’t and their businesses are not doing so hot because of it.
What sucks is that so much goes into running a business, and struggling with something, like email or social media marketing, can lead to your business’s downfall.
Now, I’m not writing this to call anyone out. I’m doing this because I wanted to get rid of that idea that your business- and you- have to be perfect to succeed because that’s not the case. You don’t need to be perfect, you just need to know when to stop sucking at something. Outsource. Ask your network for help. Realize what you’re not that good at and get help. Trade services- if possible- with someone who struggles with what you’re good at. Don’t let struggling hinder your business.
What’s something you struggle with? Let us know in the comments!
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